Demandware’s Partnership Legend Tom Griffin Reveals How to Build Real Leverage – Not Logo Soup

Episode notes

Tom Griffin – the man who ran global sales & partnerships at Demandware through its $3B exit and now President at Passport – pulls back the curtain on: Why Demandware’s partner ecosystem became legendary (and how to copy it) The 4 types of partnerships most founders confuse – and which ones actually drive revenue The expensive mistakes he’s made (and seen) building go-to-market from zero How to de-risk global supply chains in the middle of tariff chaos Where AI and agentic commerce are hitting cross-border logistics first Building a truly global culture when your company is multinational from day one Bonus: untold stories from the 2025 Demandware reunion If you’re a founder, CRO, head of alliances, or trying to scale internationally in 2026, this episode is pure rocket fuel. Listen now and steal the playbook that turned a commerce platform into a billion-dollar outcome… twice. #eCommerce #Partnerships #GoToMarket #GlobalTrade #Demandware #Startups Rosenstein Group: martech & ecommerce executive search Rosenstein Group is the only martech-specialist exectutive search firm.