Marketing Trends · 2025-07-09 · 1h 5m
Harmony Anderson didn’t wait 90 days to make an impact at Superhuman - she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign - this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly!
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