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Index/SaaS/Marketing for Startups with Fexingo
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How One Startup Used a Single Podcast Appearance to Land 10k Signups

Marketing for Startups with Fexingo · 2026-07-04 · 6 min

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Topics in this episode

B2B SaaS marketingLanding page conversionstartup signupspodcast appearance strategyfounder marketing tactics

Episode notes

In this episode of Marketing for Startups with Fexingo, Lucas and Luna dissect how a B2B SaaS startup called DataPulse turned a single podcast appearance into over 10,000 signups in 48 hours. They break down the specific tactics: how the founder prepared a 'listen-along' landing page, used a custom discount code to track attribution, and repurposed clips across LinkedIn and Twitter. The episode drills into the numbers - how a 12-minute interview on a niche industry podcast drove a 28% conversion rate from a dedicated landing page, and why the timing of the release (aligned with a major industry event) amplified the impact. They also discuss the importance of choosing the right podcast with an engaged, trust-heavy audience rather than just a large one. A must-listen for startup founders looking to stretch their marketing dollars. #MarketingForStartups #FexingoBusiness #BusinessPodcast #StartupMarketing #PodcastMarketing #GrowthHacking #B2BSaaS #FounderLedMarketing #DataPulse #CustomerAcquisition #ContentRepurposing #LandingPageOptimization #AttributionModeling #ScrappyMarketing #PodcastAppearance #LucasAndLuna #10kSignups #ROI Keep every episode free: buymeacoffee.com/fexingo

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More from Marketing for Startups with Fexingo

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