Marketing for Startups with Fexingo · 2026-07-17 · 10 min
In this episode, Lucas and Luna break down how an early-stage B2B SaaS startup called CampaignKit landed exactly 10,000 signups from a single podcast appearance. The founder, Jina Park, spent zero dollars on ads and zero hours on email outreach - she simply said yes to a 22-minute interview on a niche operations podcast. Lucas walks through the exact prep work, the content snippet strategy, and the landing page tweak that turned a casual listen into a steady signup stream. Luna questions whether the tactic is replicable for a solo founder with no personal brand. They also discuss when this approach stops working and the one metric that tells you it's time to pivot. If you've ever wondered whether being a guest on someone else's show is worth the time, this episode gives you a concrete yes - provided you follow the specific playbook CampaignKit used.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Ep. 198 - How to Make Your SaaS Company More FundableSaaS Backwards · on B2B SaaS94 / 100
#188 - Enterprise Agility and Scaling Effectiveness with Carol Carpenter, CMO at CohesityFinite By Clarity · on B2B SaaS90 / 100
How a Solo Dev Hit 10K MRR With a SaaS That Sells to Other SaaS CompaniesThe Indie Hacker Podcast with Fexingo · on B2B SaaS83 / 100
Building Without Funding: Control, Trade-offs, and DisciplineThe Fractional CFO Show with Adam Cooper · on B2B SaaS81 / 100
Ep. 29- How Integrations Impact Your Pre-Sales and GTM Team with Cristina Flaschen, CEO of PandiumPre-Sales Unplugged: Leadership Playbook · on B2B SaaS80 / 100
Luca Micheli: The AI Pivot That Took Customerly From $100K to $1M ARRFounder Views · on B2B SaaS75 / 100
How a Single Founder Email Landed 10k Startup Signups61 / 100How a Founder-Led SEO Test Doubled SignupsHow a Single Competitor Teardown Landed 10k SignupsHow a Startup Grew 10k Signups From a Single Status PageHow a Single Tweet Thread Landed 10k Startup Signups