Marketing for SMEs · 2026-08-28 · 35 min
Many business owners approach branding expecting to hand everything over and receive a finished brand in return. But a branding expert cannot decide what your business stands for without your involvement. Jeremy Yang speaks with Solveig Petch, also known as Petchy, a strategic brandsmith with more than 20 years of experience working at the intersection of business, brand strategy and design. Solveig explains why branding goes far beyond choosing a logo, colour palette or font. The real work involves understanding where the business is going, what it wants to be known for and how that thinking should influence every customer touchpoint.
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