Marketing for SMEs · 2026-09-02 · 31 min
AI has made it easier for almost anyone to produce acceptable marketing. But when every business uses the same tools in the same way, acceptable quickly becomes forgettable. Jeremy Yang speaks with Keith Lauver, Founder and CEO of Ellavator AI, about what Keith calls the “Ministry of Mediocrity”: the pull towards safe, average marketing created by general AI tools. Keith explains why businesses risk losing their voice and point of distinction when they use AI purely to produce more content. They discuss how Ella was created to keep a business’s positioning, customer knowledge and marketing thinking connected to the work it produces.
John Suarez on How Businesses Should Actually Use AI Without Losing Human Judgement78 / 100
Brett Gailey on Cybersecurity Myths for SMEs71 / 100
Dave Liong on Why Office-Based VAs From Indo Is The Way To Go
Solveig Petch on What Founders Misunderstand About Branding
Dan Charles on Building an Event Marketing Pipeline That Runs Year-Round