Why your ads aren't converting and what you can do about it with Evelina Kagan

Episode notes

Send us Fan Mail Let’s be honest… writing ad copy that actually converts? It’s one of those things no one really teaches you - and winging it on Meta Ads gets expensive real quick. This week on Marketing Espresso , I’m joined by the amazing Evelina - copywriter and email strategist for brands like Amazon, Luna & Sun, and a bunch of others you probably get emails from without even realising. We’re diving into the juicy stuff: What makes ad copy different from your everyday posts How to write hooks that actually stop the scroll And why your ad’s only job is to get the click, not sell the whole story Evelina shares how she helps brands find the actual words their audience is using (think: Reddit rabbit holes and review deep dives), so the copy speaks human, not fluff. You’ll walk away with: A clear understanding of what separates ad copy from everything else The power of a strong hook and how to write one How to avoid clickbait while still grabbing attention The role of your landing page in converting cold traffic Tips on what to test with video vs still images It’s an episode packed with insights and practical steps.

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