Stop outsourching your marketing brain to AI

Episode notes

Send us Fan Mail Are marketers genuinely at risk of being replaced by AI, or have we allowed the panic surrounding the technology to distract us from what good marketing actually requires? In this episode of Marketing Espresso, I am joined by Chanel, founder of The Marketing Club, for a very honest conversation about AI anxiety, the future of marketing careers and why human thought is still our greatest advantage. Chanel spends a lot of time speaking with marketers across different stages of their careers, from university students and emerging talent through to senior leaders. Increasingly, she is receiving panicked messages from people wondering whether their jobs will still exist, whether they need to master every new AI tool and whether they are doing enough to remain relevant. I understand the feeling. There is constant pressure to read more, learn faster and stay at the forefront of a technology that is still evolving. As soon as you understand one tool or process, it changes. A new platform appears. An update removes something you spent hours building.

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