Engaging Audiences in the Age of Information Overload with Mel Kettle

Episode notes

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by Mel Kettle for a very honest conversation about what has really changed in marketing over the past 20 years and what, despite all the technology, still remains exactly the same. Mel and I have both been in and around marketing, communications and business long enough to have seen the shift from brochures, direct mail and year-long conference lead times through to websites, email marketing, social media, LinkedIn, content marketing and now, of course, AI. And while so much has changed, this conversation kept coming back to one very simple truth: people still want to do business with people. We talk about why so many of us are feeling jaded by social media right now, particularly LinkedIn, where the algorithm seems to be serving more sponsored posts, second and third connections, and random notifications than the people we actually care about. We also unpack why showing up online still matters, especially for consultants and professional service providers, but why it has to be done with more intention than simply posting for the sake of posting.

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