Why events? How events can help you achieve your strategic objectives with Jodie McClean

Episode notes

Send us Fan Mail This week on Marketing Espresso , I’m joined by the fabulous Jodie McLean - Director of Gem Events and Hills District Businesswomen to talk all things events and why they’re so much more than just a nice excuse to dress up and network. With 15+ years of experience and over 350 corporate events under her belt, Jodie knows exactly how to turn an event into a high-impact marketing tool that drives real business results. We’re talking lead nurture, brand building, client retention - all the good stuff that happens when people connect in person . From intimate masterclasses to full-blown awards nights, events can be tailored to fit your goals, your budget, and your brand vibe - and Jodie shares how to make it all feel strategic and fun Key Takeaways: Events should be aligned with your business’ strategic objectives, not just thrown together for fun. In-person touchpoints massively speed up the know-like-trust journey - a crucial part of the sales funnel. Hosting, sponsoring or simply attending the right events can yield a higher ROI than digital advertising in some sectors.

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