Unpacking AI Myths With Quinn Palmer

Episode notes

Send us Fan Mail In this episode of Marketing Espresso , I’m joined by Quinn Palmer from Grow Class to talk about something that’s often oversimplified but hugely important - how to build marketing foundations that actually work for your business. We explore why so many businesses jump into tactics too quickly, the trap of chasing shiny marketing tools, and why slowing down to get clear on your goals and audience will always deliver better results. Quinn shares her experience working with brands who feel “stuck” in their marketing, either because they’ve been relying on outdated approaches or because they’ve been spread too thin across too many channels. Together, we unpack the importance of having a framework that keeps you consistent and confident in your decisions, even when the latest trend tempts you to pivot. We talk about the difference between “activity” and “strategy” in marketing, and why so many small business owners mistake being busy for being effective. Quinn offers practical advice on simplifying your approach without losing impact, and how to create a plan that supports your business objectives - not just your social feed.

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