The Role of Mindset in Business Operations with Nicole Smith

Episode notes

Send us Fan Mail In this episode of Marketing Espresso , I’m joined once again by Nicole Smith, founder of The Artisan Solutions, fractional COO and business systems strategist. Nicole and I often work alongside each other with clients, and this conversation dives deep into one of her favourite topics: why outsourcing expertise doesn’t mean outsourcing your understanding. It’s tempting as a business owner to just “handball” things off our plate, especially when we’re stretched thin and overwhelmed. But Nicole reminds us that you can’t afford to disengage from the key areas of your business - particularly your strategy, finances, systems and operations. While experts can and should be brought in, the business owner still needs to be connected to the vision, values, and outcomes. We talk about the difference between outsourcing and abdicating responsibility, and why understanding even the basics of what’s being done is vital to sustainable growth. We also cover the importance of clarity - clarity on your vision, values, mission and the business you’re building. Without this, you risk creating a business you don’t actually want.

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