The real cost of running ads on LinkedIn with Stewart Webb

Episode notes

Send us Fan Mail In this episode of Marketing Espresso , I sit down with Stewart Webb, a seasoned digital marketing expert. Stuart brings deep experience across search, social, and display ads - and in this conversation, we focus on the platform many are curious about right now: LinkedIn Ads. With Meta becoming increasingly saturated and expensive, many businesses are looking for alternative advertising options. Naturally, LinkedIn - with its B2B reputation and targeting capabilities - is high on the list. But is it worth the hype? We explore: Why LinkedIn Ads might not be the silver bullet many expect The key differences between Meta and LinkedIn in ad performance and user intent When LinkedIn Ads do work - and when they absolutely don’t The true cost of advertising on LinkedIn (hint: it’s high) How to approach LinkedIn with the right mindset, budget, and expectations Stewart also shares real client examples, including a recruitment campaign that succeeded on LinkedIn, and gives practical tips for those thinking about giving the platform a go. If you're a business owner or marketer considering LinkedIn Ads, this episode is a must-listen before you spend a cent.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• THE SALES PAGE CREATOR (Free Excerpt)Clients from Content · on Social media78 / 100
• The "Flying V Group" Cash MachineCash Machines · on Social media77 / 100
• From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinjaThe Partnership Economy · on Social media74 / 100
• Charlamagne Tha God Live at POSSIBLE:  “Influencer means impact.”Math & Magic · on Social media69 / 100
• 87 | How to Build Organic Reach Without Hustling on Social MediaBrand Confidence for Creatives · on Social media46 / 100
• Ep 196 Are You Losing Employees?- TheTradesPodcast.comThe Trades Podcast · on Social media46 / 100

• AI Images they are the worst43 / 100
• How to Build Trust When Everyone Is Using AI56 / 100
• Stop outsourching your marketing brain to AI
• My five 1%ers you can change today to make a huge difference in your marketing
• What the SmartCompany Growth Summit Reinforced About Business Growth