The Link Between Public Speaking & Personal Brand with Carmen Sederino

Episode notes

Send us Fan Mail In this episode of Marketing Espresso, I’m joined by speaking coach, creative director and founder of Illuminated Story, Carmen Sederino, for a conversation about public speaking, visibility, leadership and personal branding. If you’ve ever felt terrified of speaking up in meetings, presenting in front of a room, pitching your business, recording content or putting yourself forward publicly, this episode is for you. Carmen shares her journey from studying performing arts and theatre at university to unexpectedly building a successful leadership career inside a large Australian corporate business, eventually becoming the brand manager of a $300 million portfolio before launching her own business. One of the biggest themes throughout this conversation is the idea that communication skills can completely change the trajectory of your career and business. Carmen explains how the ability to speak clearly, confidently and persuasively helped her progress through leadership roles - despite often being one of the only women in the room.

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