The Future of Ads with Stewart Webb

Episode notes

Send us Fan Mail In this episode of Marketing Espresso , I sit down again with Stewart Webb from Search Rescue to talk about one of my favourite topics - diversifying your marketing. If you’ve been relying on one channel or approach to reach your audience, this episode is your wake-up call to rethink your strategy. Stewart brings his years of experience in digital advertising to the conversation, explaining how businesses can effectively mix platforms like Meta, Google, TikTok and even emerging options like Spotify. We explore how different platforms serve different purposes - why Meta relies on emotion and visual storytelling, while Google connects you with people actively searching for your service or product. We also discuss the common myths around “hacking the algorithm” and why chasing virality isn’t a strategy. Stuart breaks down what makes great advertising copy and how to

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• THE SALES PAGE CREATOR (Free Excerpt)Clients from Content · on Social media78 / 100
• The "Flying V Group" Cash MachineCash Machines · on Social media77 / 100
• From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinjaThe Partnership Economy · on Social media74 / 100
• Charlamagne Tha God Live at POSSIBLE:  “Influencer means impact.”Math & Magic · on Social media69 / 100
• 87 | How to Build Organic Reach Without Hustling on Social MediaBrand Confidence for Creatives · on Social media46 / 100
• Ep 196 Are You Losing Employees?- TheTradesPodcast.comThe Trades Podcast · on Social media46 / 100

• AI Images they are the worst43 / 100
• How to Build Trust When Everyone Is Using AI56 / 100
• Stop outsourching your marketing brain to AI
• My five 1%ers you can change today to make a huge difference in your marketing
• What the SmartCompany Growth Summit Reinforced About Business Growth