Social Media won't save your marketing - Marketing Espresso

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Send us Fan Mail In this episode of Marketing Espresso, I’m diving into a question I’m hearing more than ever right now: where should I actually be marketing my business? Because if I’m being honest, a lot of people feel lost. The landscape feels noisy, social media feels saturated, AI has made everyone feel like they suddenly “get” marketing, and yet… results aren’t matching the effort. So what’s actually going on? I share what I’ve been seeing in the current marketing environment - from declining social media engagement to the rise of bots and AI-generated content - and why so many business owners are feeling disillusioned with the platforms they’ve been told to rely on. We unpack the reality that social media isn’t what it used to be. Time spent on platforms is dropping year on year, trust is shifting, and more people are questioning the ethics and impact of these channels. And yet, so many businesses are still pouring all their energy into trying to “win” there. This episode is about stepping back and thinking more strategically. Instead of chasing the next platform or trend, I talk about why it’s more important than ever to come back to your fundamentals.

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