Leads won't save your business With Sim Kaur - Social media - Marketing Espresso

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Send us Fan Mail In this episode of Marketing Espresso, I’m joined once again by the brilliant Simran Kaur, and we dive straight into one of the biggest misconceptions in the business world: the idea that leads alone will fix everything. It’s the belief so many business owners cling to - that more leads mean more revenue, more stability and more growth. But as Sim and I unpack, that thinking completely overlooks how marketing actually works. Sim talks about leads from a full-funnel perspective, and why so many people obsess over the bottom of the funnel while ignoring the work that needs to happen long before someone is ready to buy. If you’re only focused on the moment a person enquires, you’re missing the bigger picture entirely. Awareness, consideration, education and brand memory are the building blocks that lead to strong conversions, and yet those pieces are often skipped because they take time and don’t deliver instant gratification. We also explore the impatience that so many business owners are feeling. Social media has created a culture where people expect immediate ROI, instant sales and fast results - but marketing isn’t designed to move at that pace.

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