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Is long-form content creation still important

Marketing Espresso · 2025-07-30 · 8 min

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Episode notes

Send us Fan Mail This week’s episode was inspired by a DM that slid into my inbox: “Is long-form content still important?” And look, I get it. The internet is full of opinions - and half of them contradict each other. Once upon a time, we were all told to write 1,500-word blogs stuffed with keywords like it was our full-time job. Now? It’s all TikToks, AI, and short-form everything. So… do we just throw the blog out with the bathwater? Spoiler: it’s not that simple.

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