Is influencer marketing changing and what to do with those comments into DMs on instagram

Episode notes

Send us Fan Mail In this episode of Marketing Espresso , I reflect on a clever influencer campaign that caught my attention - and why it’s an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tracking and lead gen. Whether you're in eComm or services, you’ll take away practical ideas for measuring the ROI of social media engagement, why tracking your funnel data matters, and how human-first content still reigns supreme in an AI-driven world. What I cover in this episode: A fresh influencer tactic that sidesteps obvious advertising The difference between vanity engagement and meaningful interaction How to track micro conversions from comment to click Applying ManyChat and DM automation in a human-centred way How eComm and service-based businesses can use data to prove marketing ROI Who it’s for: Marketers, business owners, and service providers who want to blend automation with authenticity and move past shallow social strategies.

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