How to market when times get tough - Social media - Marketing Espresso

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Send us Fan Mail In this episode of Marketing Espresso, I wanted to have a real, honest conversation about what’s actually happening in marketing right now - because let’s be honest, it feels messy. Between rising interest rates, cost of living pressures and tighter spending across the board, many businesses are starting to feel the shift. When products or services are discretionary, we know what tends to happen - people pause, delay or opt out altogether. So naturally, the question becomes: what should we actually be doing with our marketing when things feel uncertain? This episode is all about bringing it back to basics. I talk through why social media is not the silver bullet so many people still believe it is, and how the hype of the past few years has pulled business owners away from the foundations of marketing. Marketing is not one channel, one platform or one tactic. It is a system - and when that system isn’t working together, no amount of posting will fix it. Instead of doing more, this is about doing what actually matters. I share the three areas I always come back to when things feel tight in business.

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