Can we stop with the boring content.. please? With Michelle J Raymond

Episode notes

Send us Fan Mail In this episode of Marketing Espresso , I’m joined again by the brilliant Michelle J. Raymond, and honestly, every time we chat, it could go on for hours. This conversation dives into something we both feel strongly about - why being “professional” on LinkedIn is often code for being boring, and how that mindset is quietly killing your brand. Michelle and I talk about the flood of same-same content that’s taken over LinkedIn - those templated posts, over-branded graphics and AI-generated captions that strip out the human element. We unpack how brands and individuals can stand out instead, by showing personality, sharing stories with substance, and creating content that actually connects. We also explore the psychology behind why so many people feel the pressure to conform online. From comparisonitis and imposter syndrome to the influence of “success templates” that promise engagement but deliver none, we talk about how easy it is to lose your voice when you’re busy trying to fit in. What I love most about this chat is Michelle’s perspective on embracing what makes you different - whether it’s your voice, your quirks, your point of view, or even your accent.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• THE SALES PAGE CREATOR (Free Excerpt)Clients from Content · on Social media78 / 100
• The "Flying V Group" Cash MachineCash Machines · on Social media77 / 100
• From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinjaThe Partnership Economy · on Social media74 / 100
• Charlamagne Tha God Live at POSSIBLE:  “Influencer means impact.”Math & Magic · on Social media69 / 100
• 87 | How to Build Organic Reach Without Hustling on Social MediaBrand Confidence for Creatives · on Social media46 / 100
• Ep 196 Are You Losing Employees?- TheTradesPodcast.comThe Trades Podcast · on Social media46 / 100

• AI Images they are the worst43 / 100
• How to Build Trust When Everyone Is Using AI56 / 100
• Stop outsourching your marketing brain to AI
• My five 1%ers you can change today to make a huge difference in your marketing
• What the SmartCompany Growth Summit Reinforced About Business Growth