Marketing Espresso · 2026-06-15 · 1h 2m
Send us Fan Mail Are you spending hours creating content, posting on social media, and trying every marketing tactic under the sun but still not seeing the results you want? In this episode of Marketing Espresso, I sit down with brand strategist and designer Clare Walter for a candid conversation about one of the biggest challenges facing business owners right now: the growing disconnect between strategy and execution. Together, we unpack the difference between brand strategy and marketing strategy, why so many businesses are skipping the foundational work, and how the rise of AI and templated marketing advice is leading many business owners down the wrong path. We discuss why social media isn't a marketing strategy, how businesses can find their true competitive advantage, and why understanding your customers will always outperform chasing trends. We also explore the role of positioning, customer research, marketing investment, and how businesses can continue to grow during challenging economic times. One of the biggest themes throughout this conversation is the importance of being known for something specific.
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