AI, Marketing and Why Human Connection Still Wins with Brook McCathy

Episode notes

Send us Fan Mail What actually works in marketing right now? That’s the question I keep hearing from business owners everywhere - from solo operators through to multi-million dollar companies. The reality is, a lot of the old marketing playbooks simply aren’t working the way they used to. Social media feels crowded, attention spans are fragmented, AI-generated content is flooding feeds, and consumers are becoming more cautious about who they trust and where they spend their money. In this episode of Marketing Espresso, I sit down with Brook McCarthy to unpack what she calls The Momentum Effect - and honestly, this conversation lit me up. We dive deep into why momentum in marketing isn’t about being perfectly consistent. It’s about being committed. Committed to your message, committed to your relationships, committed to showing up in ways that actually create connection over time. Brook shares why she believes relationship-building is still the most powerful marketing strategy available, especially in a market where people are craving trust, authenticity, and genuine human interaction more than ever before.

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