Marketing and Finance (MAF) Podcast · 2023-02-23 · 8 min
Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297 This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer. And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks. This is episode 297 of the MAF Podcast - part of the 2023 Simply Marketing Series. What you’ll hear about in this episode: Why marketing always stats with the customer The Apprentice TV show and one of its fatal flaws No understanding of target market sets up failure The correct way to understand a customer segment and develop the correct products and services Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from , iTunes or Spotify.
Marketing without the hype - why we need a back to basics approach - MAF29836 / 100This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294Marketing truths that bear repeating - time and time AGAIN - MAF293