This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296

Episode notes

This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296 This week let's talk about a delightfully simple structure for creating a piece of marketing content. It could be an advert, social media post or a conference speech. It's called Monroe's Motivated Sequence. This is episode 296 of the MAF Podcast - part of the 2023 Simply Marketing Series. What you’ll hear about in this episode: • What are some of the simplest marketing communications formulas? • AIDA and PAS and my favourite, Monroe's Motivated Sequence • The 5 stages of Monroe's Motivated Sequence • Examples of the sequence for advertising or pitching Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from , iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists.

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