Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294

Episode notes

Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294 This week let's talk about the difference between marketing strategy and marketing tactics. It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series. This is episode 294 of the MAF Podcast. What you’ll hear about in this episode: • The new shorter format of the show for the first part of 2023 • The Simply Marketing series of episodes • Why digital marketing tactics may have affected the wider marketing discipline • The difference between marketing strategy and marketing tactics • All the components of a simple marketing strategy Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from , iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists.

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