Marketing and Finance (MAF) Podcast · 2022-12-14 · 24 min
Marketing truths that bear repeating - time and time AGAIN - MAF293 This week let's talk about marketing truths that bear repeating - AGAIN. Which really means busting some marketing myths that won't go away. This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast. What you’ll hear about in this episode: 3 marketing truths we need to revisit again and again Why marketing is more than just promotion The full academic marketing strategy model versus the Circle of Marketing Simplicity How marketing is an investment, not a cost 3 tips for keeping marketing simple Links and Show Notes. For links to the books and apps mentioned, please visit for the show notes. What is the Marketing and Finance (MAF) Podcast? This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple. The MAF Podcast is a 30-minute radio show you download from , iTunes or Spotify. Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill.
Marketing without the hype - why we need a back to basics approach - MAF29836 / 100Why The Apprentice candidates will ALWAYS screw up their marketing tasks - MAF297This ancient but simple marketing formula still works now - Monroe's Motivated Sequence - MAF296Don't fall into the ChatGTP bland, average and mediocre (BAM) trap - MAF295Introducing "The Simply Marketing Series" - Strategy versus tactics - MAF294