Why Your Attribution Model Misses QR Codes

Episode notes

Lucas and Luna dig into a blind spot in marketing attribution: QR codes. While QR codes have become a standard bridge between offline and online worlds, most attribution models either ignore them entirely or misattribute their impact to the next click. The hosts walk through a concrete example from a restaurant chain that printed QR codes on table tents, only to see the traffic credited to direct or organic search. They explain why QR codes fall through the cracks, from cookie deprecation to the mechanics of last-click models, and what marketers can do about it: dedicated landing pages, unique vanity URLs, and a shift to incrementality testing. If you've ever wondered why your QR code campaign never gets credit, this episode is for you. #MarketingAnalytics #Attribution #QRCodeMarketing #MarketingAttribution #DataDrivenMarketing #CampaignMeasurement #AttributionModel #OfflineMarketing #CustomerJourney #MarketingTech #FexingoBusiness #BusinessPodcast #Marketing #Analytics #DigitalMarketing #MediaMixModeling #MarketingInsights #DataAnalytics Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Elevating the CMO Role: Becoming a Chief Market Orchestrator with Matt HeinzGrowth Activated · on marketing attribution84 / 100
• How To Increase Margins By Moving Beyond Rule-based Pricing - Felix Hoffmann | How to Scale Profitably Today, Why Rule-Based Pricing Often Fails, What Predictive Pricing Models Deliver, Why Transaction Costs Matter Most, Why Data Quality Matters (#480)Ecommerce Coffee Break · on marketing attribution80 / 100
• The Distillation of Data: Alembic’s Causal AI SolutionInsider Interviews: Media and Marketing Pros · on marketing attribution66 / 100
• Why You Must Prove Your Value or Lose a Seat at the Table as a B2B Marketer with David RowlandsSpotlight on B2B Marketing · on marketing attribution54 / 100
• Stop obsessing over this marketing metricMarTech Podcast ™ // Marketing + Technology = Business Growth · on marketing attribution40 / 100
• How CMOs Use Geo-Experiments to Prove Ad ImpactThe CMO Podcast with Fexingo · on marketing attribution

• Why Attribution Models Ignore Missed Calls79 / 100
• How Incrementality Reveals True Marketing Impact90 / 100
• How Marketing Attribution Fails on Subscription Models82 / 100
• Why Marketing Attribution Misses the Seasonality Pattern91 / 100
• Why Marketing Attribution Breaks on Subscription Models92 / 100