Marketing Analytics with Fexingo · 2026-07-27 · 8 min
Billboards and transit ads are the last attribution blind spot. In this episode, Lucas and Luna dig into why out-of-home advertising rarely gets credit in multi-touch models, using the example of a national quick-service restaurant that ran a $2 million billboard campaign across three DMAs. They explore how mobile location data, geo-lift experiments, and brand lift surveys are starting to solve the measurement gap - and why most attribution vendors still punt on OOH. #MarketingAnalytics #Attribution #OutOfHomeAdvertising #OOH #BillboardAds #GeoExperiments #MobileLocationData #BrandLift #MarketingMeasurement #MultiTouchAttribution #ReturnOnAdSpend #QuickServiceRestaurant #FexingoBusiness #BusinessPodcast #Marketing #DataDrivenMarketing #CampaignMeasurement #MediaMixModeling Keep every episode free: buymeacoffee.com/fexingo
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