Marketing Analytics with Fexingo · 2026-07-28 · 7 min
In this episode of Marketing Analytics with Fexingo, Lucas and Luna dive into a persistent attribution blind spot: the hidden synergy between paid search and organic conversions. Using a real retailer case where pausing non-branded paid ads caused a 15% drop in organic conversion rates, they explain why last-click models undervalue paid search, how Google's search results page creates a compound effect, and what marketers can do instead - from geo-lift experiments to time-decay attribution. If you've ever been told paid search 'doesn't work' based on last-click data, this episode will change your perspective. #MarketingAnalytics #PaidSearch #OrganicSearch #Attribution #LastClick #PPC #SEO #GoogleAds #MarketingROI #BidManagement #DataDrivenMarketing #ConversionAttribution #SearchMarketing #DigitalMarketing #Business #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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