Why Attribution Models Miss Co-Branded Card Spending

Episode notes

In this episode of Marketing Analytics, hosts Lucas and Luna dive into a blind spot in attribution: co-branded credit card spend. They break down why standard models treat card swipes as untrackable and how that inflates the credit given to the last click or the card network. Using a concrete example of an airline co-brand card, they show how the real driver is an existing relationship, not a digital ad, and why every co-brand deal should come with its own attribution language. They also touch on the role of data-sharing agreements and the limits of offline data integration. If you've ever wondered why your card purchase never shows up in your marketing dashboard, this one's for you. Plus, a quick word on why listener support keeps Fexingo ad-free. #CoBrandedCards #CreditCardMarketing #Attribution #MarketingAnalytics #DataSharing #OfflineTracking #CustomerLoyalty #Airlines #Banking #Marketing #Business #Analytics #FexingoBusiness #BusinessPodcast #MarketingPodcast #DataDriven #CustomerInsight #ROI Keep every episode free: buymeacoffee.com/fexingo

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