Marketing Analytics with Fexingo · 2026-07-12 · 7 min
In episode 109 of Marketing Analytics with Fexingo, Lucas and Luna explore a common but overlooked blind spot in attribution: email marketing. Despite email being one of the highest-ROI channels, most attribution models either ignore it entirely or misattribute its influence. The hosts unpack a 2025 study from a major retailer showing that email-assisted conversions were 40% higher than last-touch models reported. They discuss data silos, privacy constraints like Apple's Mail Privacy Protection, and why email often gets credit for the final click when it actually drove the first. If you've ever wondered why your email analytics don't match your attribution dashboard, this episode is a must-listen. Plus, a light request for listener support to keep the show ad-free. #MarketingAnalytics #AttributionModeling #EmailMarketing #MarketingROI #MarketingAttribution #Business #Marketing #DataDrivenMarketing #EmailAnalytics #CustomerJourney #MarketingBlindSpots #Privacy #AppleMailPrivacyProtection #RetailMarketing #MultiTouchAttribution #MarketingInsights #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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Why Marketing Attribution Breaks on Subscription Models92 / 100
