Marketing Analytics with Fexingo · 2026-07-23 · 8 min
Lucas and Luna unpack dark social - the private sharing (texts, DMs, emails, WhatsApp) that your attribution model can't see. They discuss a 2025 RadiumOne study showing dark social drives 32% of all content sharing, yet most marketing dashboards assign it zero credit. They walk through real examples: a meal-kit brand that saw 19% more first orders after adding a dark-social survey, and a B2B software company that found 41% of its demo requests came from links pasted into Slack or email. They also cover practical fixes: UTM-less tracking via branded links, post-purchase surveys, and cohort analysis. No hot takes - just a clear look at the biggest leak in modern attribution and three steps to start plugging it. #DarkSocial #MarketingAttribution #AttributionModeling #MarketingAnalytics #RadiumOne #PrivateSharing #UTM #Slack #WhatsApp #TextMessage #EmailSharing #BrandedLinks #CohortAnalysis #SurveyData #FirstTouch #LastTouch #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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