Market Proof Marketing · 2026-06-25 · 38 min
Kevin is joined by Julie to debate which AI tool will own the consumer mindshare race, why following an incentive through the buyer's journey matters more than the promotion itself, and the question every marketer should be asking their leaders this week. They also dig into a fresh wave of zero-click search data, what the ProBuilder Top 200 reveals about where builders are betting their innovation dollars, and why "we need more awareness" might be the wrong instinct when buyers are already worried about missing your listings. Story Time Julie: Follow the incentive the whole way Kevin: What’s keeping your leadership up at night? Announcements Market Proof Marketing Academy - Virtual - July 7-9, 2026 - Only 2 spots remaining! DYC Online Sales and Marketing Summit - Austin, Texas - October 1-2, 2026 - Tickets are 70% sold out, don’t wait to get yours. In the News Google Zero-Click Searches Hit 68% in Early 2026, Says Study Betting the House: Insights from the 2026 Top 200
Ep 447: 20 Years, Zero Regrets71 / 100
Ep 446: Stay in Your Lane
Ep 444: Making Home the Happiest Place in the World
Ep 443: The Marketing-Online Sales Connection
Ep 442: Stop Chasing Silver Bullets