Market Proof Marketing · 2026-06-11 · 31 min
Julie is joined by Caroline and special guest Melissa for a crossover conversation about why marketing and online sales teams can’t afford to operate in silos. They dig into the assumptions marketers make about what buyers care about and how AI is quietly turning OSC call transcripts into one of the most underrated marketing research tools available. They also break down why UTM codes are not optional, what Realtor.com’s new AI-powered home search means for builders, and whether Google’s new Prospect Mode is worth a test or a hard pass. Story Time: Caroline: Square footage? Never heard of her Melissa: Let AI tell you what your buyers actually want Julie: Fix the leak before you turn on the faucet Announcements: Online Sales and Marketing Summit - Austin, Texas - October 1-2, 2026 - Tickets are over 60% sold out, get yours today! In the News: If You’re Not Using UTM Codes, Your GA4 Data Is Inaccurate Realtor.com Launches Real Assist AI, a Completely Reimagined Way to Find a Home New Google Ads Prospecting Mode Targets Brand-Unaware Users
Ep 447: 20 Years, Zero Regrets71 / 100
Ep 446: Stay in Your Lane
Ep 445: You Don't Have an Awareness Problem
Ep 444: Making Home the Happiest Place in the World
Ep 442: Stop Chasing Silver Bullets