Market Proof Marketing · 2026-06-18 · 42 min
Erin Willis , Chief Insights Officer at Sekisui House , joins the podcast to share her journey through the home building industry and challenges the sector to move beyond generic decision-making toward consumer-focusd, data-driven strategies that treat home buyers as whole humans instead of transactions. Targeting everyone means reaching no one Builders default to generic out of fear of missing buyers, but intentional design for a specific target actually expands the market by pulling people out of resale, rentals, and indecision. Only 36% of Americans feel at home in their home - that's the opportunity being left behind. Erin also dives into how buyers aren’t making spreadsheet decisions, the status of the post-close relationship and how Sekisui House is operating a “happiest home” mission with their customers. Follow Erin on LinkedIn Learn more about The Nature Conservancy
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