68. Series 2 | Ep 31 How to Master Attribution and Improve Your Marketing Performance in the B2B Tech Sector, with Steffen Hedebrandt, Co-Founder and CMO at Dreamdata

Episode notes

In the current B2B tech sector, your customer journeys are often long, complex, and happening across a variety of different channels and touch-points. As a result, marketing attribution has become increasingly challenging, but also increasingly important in helping us understand where our marketing strategies are succeeding or failing. In this episode, Steffen Hedebrandt , Co-Founder and CMO of Dreamdata , discusses with Matt Dodgson how to use attribution to improve your marketing performance in the B2B tech sector. They cover; Why attribution is so important for B2B marketers today What's wrong with how some B2B companies tackle attribution The drawbacks for B2B companies of relying on Google Analytics for attribution The key aspects you need to get right to improve attribution Steffen's views on how tracking might be affected now cookies are being restricted How to approach dark social when trying to report on metrics The demand generation tactics that are working well for Dreamdata right now What skills and experience Steffen looks for when hiring into his team And so much more... Market Mentors is

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