62. Series 2 | Ep 25 If Your Customer isn’t at the Core of Your Content Marketing Strategy, You’re Doing Something Wrong, with Skyler Reeves, CEO at Ardent Growth

Episode notes

Despite the huge growth in popularity of B2B content marketing in recent years, far too many businesses are still making the critical mistake of focusing on themselves first, rather than focusing on what really matters - the customer. In this episode, Skyler Reeves , CEO of Ardent Growth , talks to Matt Dodgson about the importance of placing your target audience, or ideal customer, at the core of your content marketing strategy to ensure it’s successful. They cover; why content marketing is so important for B2B companies right now the common reasons B2B companies don't succeed in content marketing how a business model influences a content strategy how to decide which content to produce first when you focus on a search driven content strategy how to optimise and maximise each piece of content produced are content marketing frameworks like 'hub and spoke; still relevant today what content marketing metrics Skyler tracks for his clients what content marketing tools his agency uses what skills and attributes makes someone good at content marketing And so much more... Market Mentors is

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta SudmantaiteSpotlight on B2B Marketing · on B2B marketing65 / 100
• #191 - Battling AI Fear: Storytelling, Technology, and Disruptive Change with Paul Roehrig, Chief Strategy and Marketing Officer at AscendionFinite By Clarity · on B2B marketing60 / 100
• How B2B Marketers Use White Space Analysis to Map Enterprise Account GrowthB2B Marketing with Fexingo · on B2B marketing57 / 100
• Embracing Authenticity with BūndukeThe Work-N-Play Podcast · on content marketing56 / 100
• #498 Copy This AI SEO Strategy, It Will Blow Up Your SaaSBreaking B2B · on SaaS marketing54 / 100
• Best of Linkedin: Account-based Marketing CW 34/ 35Best of LinkedIn: Strategic B2B Marketing · on B2B marketing

• 105. Series 4 | Episode 5. The Current State of SaaS Brand Building and AI in B2B Marketing, with Michelle Huff, CMO at Alteryx67 / 100
• 104. Series 4 | Episode 4. Is B2B Content Marketing Still Worth It in 2025? With Araminta Robertson, Founder & MD of Mint Studios65 / 100
• 103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase54 / 100
• 102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader84 / 100
• 101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io67 / 100