51. Series 2 | Ep 14 How to Create Content That Your Buyers Actually Care About, with Mark Colgan, Co-Founder & CEO at Speak on Podcasts

Episode notes

To be successful with your content marketing strategy these days, it’s essential that you create high quality content that your buyers really care about. Why? Well, that’s exactly what this week’s guest has joined us to discuss. In this episode, Mark Colgan talks about the tactics and techniques he uses to create content that buyers actually care about. He covers; Why it's so important to create content today that buyers care about Where to get started with this How to maximise the value you get from what you produce How to increase output given you might be constrained by time or budget An example of how Mark has used this technique to provide value and generate demand How to measure the success of a play like this And so much more... Market Mentors is

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