Stop Ignoring the $1.3 Trillion Gap with Sarah Gallardo - Making Sense of Martech

Topics in this episode

Demand generation Automation MarTech systems Lifecycle marketing

Episode notes

"If I could live through accessibility audits and not have someone say, 'but we have alt text,' I would feel like I just entered a new realm of the world." - Sarah Email accessibility (a11y) is broken, and the industry largely knows it. 77% of brands say accessibility is a priority. Only 8% follow best practices. Only 0.1% of HTML emails actually meet the standard. That's not a resource problem; it's a myth problem, a status quo problem, and in some cases, a willful ignorance problem. The industry talks endlessly about inclusion while locking out 1.3 billion disabled people worldwide, who collectively control over $1 trillion in annual disposable income. Sarah Gallardo has spent over 12 years building email campaigns for Fortune 500 companies, earning her CPACC and Trusted Tester certifications along the way. She now audits enterprise email programs for accessibility, and in this episode, she brings the receipts on an industry that talks inclusion and consistently fails to deliver. Timestamps 00:42 - The 77% vs. 8% Chasm: The industry says accessibility matters. The data says otherwise, and the gap isn't malicious; it's a myth. Either way, disabled users pay for it.