Life in Digital · 2026-05-28 · 19 min
Welcome to the very first episode of The She Suite, a new podcast series from Life In Digital spotlighting inspiring female leaders and their journeys to being a CMO. In this debut episode, Sonia Atwal is joined by Michelle Urwin, CMO at Skai, for a candid conversation on career growth, modern marketing leadership, and the evolving role of today’s CMO. Michelle reflects on her journey across agency and client-side roles, the experiences that shaped her leadership style, and why she never set out with the ambition of becoming a CMO. Together, they discuss the growing commercial pressures facing marketers, balancing short-term performance with long-term brand transformation, and how AI is reshaping creativity within the industry. Michelle also shares her thoughts on mentorship, the key traits needed to succeed in leadership, and advice for marketers who are driven by a passion for the craft rather than chasing titles. If you work in marketing, digital, media, or leadership, this is an episode packed with valuable insight and perspective you won’t want to miss.
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