Life in Digital · 2026-06-09 · 33 min
In this episode of Life in Digital, host Ed Steer sits down with Greg Miall, Co-Founder of Gaggl, to explore how the worlds of television, social media, and the creator economy are colliding to create entirely new forms of entertainment. Greg shares the story behind Gaggl, the platform often described as "Gogglebox for creators," and explains why reaction-led, community-driven content is resonating with audiences in an increasingly fragmented media landscape. The conversation explores the evolution from traditional TV to streaming and examines how platforms like YouTube and TikTok are reshaping the way content is created, consumed, and shared. Ed and Greg also discuss what this shift means for brands, diving into standout campaigns with Cash App and Netflix's Stranger Things, before looking ahead to the future of creator-led viewing and where Gaggl fits into the next chapter of digital entertainment. Tune in to discover how creators are redefining the viewing experience, and why the future of entertainment may be more interactive than ever.
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