Hosted by Sphere Digital Recruitment
Change is inevitable and sometimes that change is accelerated. Each month, we speak to leaders in the digital sector about their experiences, and how their businesses are navigating the digital sector.
118 episodes · publishes fortnightly · latest 2026-06-18 · ~29 min/episode
Rank
#2547
Substance
64.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#2547 of 6186
Substance
Top 41%
outscores 59% of the index
Life in Digital ranks #2547 on The B2B Podcast Index with a substance score of 64.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Shanil Chande is a genuine OOH/programmatic practitioner - 10 years scaling a mobile/omnichannel ad tech business to Commercial Director level and now CPO at a major independent OOH specialist - which gives the content real credibility, though the seniority and scale of operation are mid-tier rather than exceptional.
Averaged across 1 recently scored episode, with cited evidence.
There is some structured thinking - particularly the three-conditions framework for AI (clean data at scale, fast feedback loops, standardised environments) and the OOH-vs-display contrast - but the episode is heavily diluted by career biography, generic AI platitudes, and motivational advice that adds no informational value for a B2B operator.
“you need clean data at scale, you need fast feedback logs and you need standardized environments”
“whereas a display campaign might serve billions or trillions of impressions, to be able to reach consumers out of home probably needs to serve thousands of ads”
The framing of OOH's structural limitations as a 'competitive moat' against full AI automation is a mildly interesting inversion, but the bulk of the episode recycles familiar talking points (AI augments humans, use it for efficiency, relationships matter) without genuine first-principles analysis.
“creates almost this like kind of competitive moat around out of Home, um, where the human still is super, super valuable”
“Being the orchestrator of AI rather than a victim of it is probably quite important as well”
Shanil Chande is a genuine OOH/programmatic practitioner - 10 years scaling a mobile/omnichannel ad tech business to Commercial Director level and now CPO at a major independent OOH specialist - which gives the content real credibility, though the seniority and scale of operation are mid-tier rather than exceptional.
“in 2019 we're 100% mobile business. By 2024 we were doing 30% out of home. 30% audio 30% display and video and about 10% CTV”
“by the time we exited the business um, in 2023 I was commercial director, um, looking after the UK but a few other territories as well”
A handful of concrete numbers appear - the 11% → 14-15% → 30% by 2030 programmatic share of digital OOH, and the channel-mix shift at Hawke - but there are no named client campaigns, no revenue or ROI figures, and the statistics are presented without sourcing or methodological grounding.
“about 11% of that last year was Programmatic. We believe that's going to be about 14, 15% this year and probably about 30% by 2030”
“in 2019 we're 100% mobile business. By 2024 we were doing 30% out of home”
The host asks almost exclusively broad scene-setting questions ('tell us about your career journey', 'where do you see it going?') and responds to every answer with 'amazing' or 'yeah, 100%'; there is zero pushback, no challenging of unsupported claims, and no follow-up that extracts deeper specificity.
“Should we wrap it up there?”
“Yeah. Amazing. And then moved obviously now to out of Home.”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
Add this badge to your site - it links back here and updates automatically as you rank.
<a href="https://index.fame.so/show/life-in-digital" target="_blank" rel="noopener">
<img src="https://index.fame.so/badge/life-in-digital/badge.svg" alt="Ranked #380 on The B2B Podcast Index" width="360" height="136" />
</a>Track Life in Digital's rank
Get an email whenever this show moves up or down the Index. Monthly at most, no spam.
Companies, products and tools that come up most across this show's episodes.
The themes that come up most across this show's episodes.
Podcasts that dig into the same topics.
