Discover Your Authentic Speaker Style With April Pertuis

Speaker A: What if your speaker style can attract more listeners and know that it can help you be a better podcast guest or a speaker? This is such a juicy conversation. Listen as I chat with speaking and storytelling expert April Pertwee to discover your authentic speaker style to connect with audiences and step on, um, more stages. Let's dive in. So, hey, welcome to Leverage youe Podcast show. I'm your host, Lindsay Phillips of Stuff Smooth Business podcasting.com. my goal is to help you leverage podcasting to skyrocket your visibility, authority, and business by sharing insider secrets from podcast industry experts, including myself, who have created a successful business through podcasting. So let's dive in. Hey, thanks for joining again today. I'm so glad that you're back listening to the Leverage your podcast show. I'm, um, your host, Lindsay Phillips. And for those of you that have heard my voice already before, welcome back. If you haven't and you're new, I'm excited to have you here, helping you get some tips on how to be better guests, how to be a better host, and really get more strategic about your podcasting strategy. And, uh, we have the perfect guest today. Um, April Adams Pertwee. She was actually in my podcast guesting. Unsummit, fabulous speaker. I've been on her podcast. You definitely have to go to lightbeamers.com to check her out. She's phenomenal. Um, and welcome, uh, to the podcast.

Speaker B: Thank you, Lindsay. So happy to be back with you to do some more podcast discussions.

Speaker A: Our favorite conver conversation. Yeah, and. And just so you know out there that April is, um, amazingly skilled when it comes to storytelling and speaking stage. And so I wanted to bring April on today to really talk about, um, bringing your personality out and, and like, what kind of speaker are you? What kind of guest are you going to be on podcast? Not that we want you to be someone that you're not, but, you know, there are certain styles and, like, we'll weave in some storytelling tips on just how to be a magnificent guest. And so, April, what would you say for just for you personally, because you have your own podcast as well, what for you makes a good guest?

Speaker B: Oh, such a good question. Um, first of all, I'll start with something kind of technical and practical that, you know, I'm sure you've talked about a lot on the show, Lindsay, but it's not something that I think a lot of guest who, if someone's being a guest and they aren't already hosting their own show, they probably wouldn't think of this. And it's really just your setup and your, uh, ability to kind of make sure everything is quiet, to be in a good room, to be in front of a good recording device, preferably not a phone, uh, to have a good camera, to have a good microphone. That doesn't mean you have to spend a lot of money, but it does mean to really think about how this is going to look. And sound, not so much. I mean, yes, it's great for the host because, you know, it makes their show look good when the guests can look good, but also for you, because strategically getting on a show, becoming a guest and being on a show is huge leverage. Right, Leverage. Leverage for you as a guest. Because now you can take these clips, uh, these videos, these sound bites, uh, and distribute them back over on your channels. And so it's added marketing, the time and money or whatever that you invest on becoming a guest on a podcast, you're going to be able to leverage for your own marketing and your own visibility. And so you want to look good. And that doesn't mean, like, you know, you don't have to be dressed to the nines, you don't have to have all your, you know, you don't have to have your hair curled and all the things. But you. I mean, you do want to look the way you would want to represent your brand, whatever that looks like for you. If you're in sweats, because you are a fitness perfect person, fine. That is all good. But you do want to make sure you have a good quality setup, good microphone. I just really appreciate that. I will tell you, I've been podcasting for five years. Yeah, I've had my show for five years. And a majority of our guests, um, who are not podcasters. Podcasters would never do this show up using their computer mic. And it does not sound good. Right. So just. Those are the tactical, practical. Yeah. Um, now there's the fun stuff, which is really. I always say that you mentioned storytelling, so I always say this about storytelling when I'm teaching storytelling. But the same applies to podcasting, because hopefully you're going to get on the podcast and, you know, share more personal things. You're not just going to talk like a robot. So the thing is about, um, being a good guest is really knowing who that audience is. So it's not so much knowing who your host is. I hope you do know that. You know, like, I know you and I know what you're about. Right. But I know who your audience is, Lindsay, because I understand what your show is about. So therefore, the things that I'll talk about today. I'm thinking about that first. You know, I'm thinking about my answers in the, in relationship to the person that's going to be listening to this. So as a good guest, you want to, you want to think that way too. So I always say the number one rule of storytelling is to know who your audience is. The number one rule of podcast guesting is to know who your audience is too.

Speaker A: That's a great point. It's like, uh, last night I was doing a mini, ah, workshop, um, for a group of real estate investors. And so I, you know, weaved in and use language that they would be familiar with or gave examples that were for them, um, versus being generic across the board. Just as an example.

Speaker B: I think that's perfect example.

Speaker A: Really smart. And I think it really makes you, um, the host know that you care about their show and you care about their audience when you can tailor it to, to, to their audience. So that's, it's so worth doing that research.

Speaker B: Yeah. And it's not hard research, really. Just ask the host. You know, tell me more about your audience. Uh, you know, tell me a little bit of like the host have data on the show. Like who listens to your show. Uh, what are the, the things that, ah, the big topics that you like to cover. You know, that kind of thing gives them an idea of what. Of gives you an idea of who the audience is. And listen to the show.

Speaker A: Oh, goodness.

Speaker B: Listen to the show before you go on. Like, I have been listening to your show, number one, because I, I really enjoy it. Um, but also because I knew it's going to be a guest. I'm like, oh, let me, let me just go see what she's been talking about lately, you know, because then maybe it's fresh in my mind and I could be like, oh, like whatever we talk about today, I might be able to refer back to, you know, another guest. You know, I heard you say this with another guest. I mean, just again is. It's layering and it's adding rich conversation when you can do that.

Speaker A: Ooh, that's a good phrase. Layering. I love that. Now you, I know you have a quiz and we'll share this at the end, but you talk about your authentic speaker style, and I would love for you to explain that to me because I, uh, guess you want to be yourself. So yeah, just unpack that so we can kind of make sense of it.

Speaker B: Yeah, it's really thinking of it as I like to call them, like archetypes because our personality types, you know, like, we all have different ways that we like to communicate.

Speaker A: Yeah.

Speaker B: And we have different communication styles. And that's the ones that we use are the ones that are most authentic to us. Um, I like to call this your superpower, especially on a stage, when you know this in advance about yourself, then you know kind of how to lean into the things that you're really, really good at when you're speaking or when you're being a guest on a show. Right. So, uh, there are what I've identified, and I'm not saying this is a one and only list, but I've been doing this work for a really long time when it comes to storytelling and speaking. And I've been in the media for a long time, so certainly broadcasting and all that kind of stuff. And so kind of thinking back through the, and kind of assessing it, I came up with four different archetypes, if you will, of the way that people tend to show up in their communication style, especially when they're presenting or they're, they're getting the spotlight on them. Right. Or you're speaking in some manner. And so, um, there are four types and I'll kind of go through them quickly and then I'll kind of break them down, each one, uh, in a little bit. And yes, we have a quiz that everyone can take to really dive in even deeper and find out some for sure, which one you think you are. Um, so there are, they are visionary, authentic, strategic and empathetic. Okay. So I'm going to start with each one and just even as I'm sharing this, the listener, I would invite the listener, just kind of think through this and you know, you might be, you might be thinking, oh, that one sounds a little bit more like me. Um, and again, the quiz that we can drive everyone to, we'll take them through a little bit more of an in depth questionnaire to, you know, and then we give them, um, the results at the end.

Speaker C: Perfect.

Speaker B: Uh, I also would say that you might also tend to hear more than one category that you think you might fit into. And that is often the case, but you will tend to get, you'll tend to lean heavier on one or the other, even though you might carry attributes of both. Okay, so let's start with visionary. The visionary, uh, communicator, the visionary speaker or the visionary guest is someone that really loves to communicate by telling and sharing big ideas. Right. It's a big thinker, a forward thinker for sure. Someone who is almost ahead of their time. Often thinking and dreaming about concepts and talking about concepts that are. Haven't really been discussed a lot yet. Uh, and so our storytelling style, if you're a visionary thinker, is almost telling stories that are like imagine, you know, it's like imagine if kind of stories. You know, it's like fairy tale stories, right? Or, um, stories that we, you know, we're. We're laughing about these days because it's like we're seeing so many stories come true in our world that when we were kids, we could not even imagine. I'm thinking of like, the stories of like, the Jetsons. I watched the cartoon the Jetsons when I was growing up. I'm telling my age. Uh, but now I feel like we're actually in the. In the realm of having the technology to where we. That Jetsons is no longer a fairy tale. So when you're telling the story of like, imagine if we could get on a spaceship and travel through time, right? That's like what the Jetsons were doing back in the day. So you're imagining you're. You're kind of telling the story and you're painting a picture. You're big visionary type person. So that's, that's one is the visionary. Do you have any questions about that one?

Speaker A: Yeah. Do you find that that kind of person, like, their goal is to change people's perspect actives or open up their eyes to possibilities? Like, I feel like there's a slightly different motivation.

Speaker B: Yes.

Speaker A: And, um, it's just an type.

Speaker B: It's inherently motivated. Right. Like, to them, this is what matters to them is that they want to change the conversation. They want to open people's eyes. They, uh, they don't even like, really necessarily consciously are going in and going, oh, I'm gonna make sure I open their eyes. Yeah, yeah. But they are naturally inclined. Again, this is, you know, your superp. Particular strength. And so, uh, you know, we, many of us can have visionary capabilities, like to dream big and to think big, but if you really lean into this communication style, you will notice that this is the way you like to present. These are the types of stories you like to tell. Um, this is the way you like to communicate. So therefore, this is a strength of yours and it's just something to be aware of. It's really a great skill to have because these visionary people are going to be big motivators and they're going to be very inspiring with their ideas. Um, they also kind of typically do like to kind of rattle the cage a little bit. You know, to get people thinking.

Speaker A: Yeah, yeah.

Speaker B: Differently. Um, so they are sometimes, you know, wanting. They. They kind of have an agenda behind the scenes and not saying that's bad at all, but they have, like you said, they have. They have a motivation for what they're doing.

Speaker A: And it totally changes the way you would on a podcast, talk about what it is that you do or if you're on stage. Um, so it's kind of. It is interesting to me how your style and, like, what motivates you as well, changes how the conversation goes on and also what the listener, their experience, and what they take away from it.

Speaker B: Uh, yeah, it will definitely impact the audience for sure, which is why it's important to know these things. Right. Because I just told you earlier, the most important thing is to know. Know your audience and kind of understand them. So understanding that this will impact them in a particular way is important to know as well. Yeah. All right. Yeah. Okay. So visionary. That was visionary. The next one is, uh, we'll go with authentic. Um, authentic is. These are our. These, these are our storytellers. These are the ones that just really have such a genuine oozy, goozy, uh, ability to just 100% be themselves and you don't feel any pretense about them whatsoever. And they love tell stories. They love to communicate through telling the story. And so, you know, I work in storytelling. I thrive in this authentic space. Um, this was my natural communication style, which is why I went into storytelling as, you know, it just. It just. This felt so natural to me. I ended up, you know, literally making it my career. But as I'm on shows and as I am, you know, on stages, I'm just always usually trying telling a story, you know, just communicating by way of telling about an experience that I had or, you know, describing something in more detail. Uh, so I really love to layer in the stories. So anybody that loves to tell stories that feels very natural in front of people, talking and speaking just does not scare them at all. Uh, not to say that, you know, there's not opportunities that you might have that won't make you nervous, but, like, you just feel really in the saddle speaking in front of people and being on shows and, um, it doesn't phase you. It's not about the limelight to you. It's just about connection with people and getting to share stories. So that's an authentic storyteller. Um, they're going to feel really, really comfortable in that space, and they're going to spend a lot of time telling stories versus you know, casting big visions necessarily, like our visionary friends will do.

Speaker A: Yeah, that's awesome.

Speaker B: Yeah.

Speaker A: Question for you at the end, but I want to hear the other two first.

Speaker B: Okay. All right, we'll go to strategic next. Strategic are going strategic communicators, um, and strategic speakers are going to be people who tend to lean more left brain. And they like to think, think in concrete data in kind of absolute terms, that kind of thing. So strategic thinkers are going to be well researched. They're going to come to the table with great information. Ah, data statistics, if you will, even, um, and they're just going to know that stuff. Again, this comes natural to them. Right. They've already been reading and so they just, they take in this information. They don't have to work extra hard at it. It's very natural. This is a, this is part of your authentic style. Right. So if you're a strategic thinker and a strategic communicator, this comes very natural to you. You're automatically doing the research anyway. You're not having to do extra work and you're able to obtain that information and then regurgitate it very easily when you're speaking with people like, you just remember these stats and data and, and

Speaker A: I don't know how people do that.

Speaker B: Right. Well, typically if you're an authentic story or authentic speaker like I. A lot of stories, I'm not so good at remembering the, the data. Okay, so you're going to start to also see where some people might cross over. You're also going to see where some people might be polar opposite, right?

Speaker A: Yes.

Speaker B: Yeah, for sure. So that. Mine too, like I'm, I am more authentic, so definitely I'm not very strategic at all. Uh, here's a tidbit about that though. Once you start to identify where you lean easily, it will also be good information for you to know. And this is an area where you might want to focus and bring to the table because it's not what you. Where you naturally lean. So if I knew I was going to be giving a talk or I was going to be on someone's podcast about a particular topic and I knew that I, like, I got the storytelling thing down, but I might want to go and do a little extra homework and dig up some research and dig up some data, I would not be able to recall it naturally. So I would probably write it down and have it on a note card in front of me. I could be prepared that way. Right. But we're focusing on what is your authentic style. So again, if you're strategic. This is going to be more authentic and easy for you.

Speaker A: So would you say those types lean towards, like, educating.

Speaker B: Yes.

Speaker A: And like facts and.

Speaker B: Yes. You know, absolutely. Presentations, they love a slide deck. They, they like, um, graphs and pie charts. I mean, we like the visuals that show the data. They are going to lean towards those facts. They are not, they are not swayed a lot by, I mean, everyone is. Responds well to stories. That's why storytelling works. But they're not going to lean so heavily on it. They're going to lean more heavily on research and facts and data. And someone who is strategic is going to be someone I would advise. Okay, we really do need to work on your storytelling and make sure you're not leaving that off the table because it is super important in terms of communication in general. Every single one of these categories. And I'll get to empathetic next. Every single one of these categories has a need for storytelling. It's just the way you approach it is a little bit different. Right, agreed. So, yeah, 100%. You definitely, um, are going to see, you know, that those kinds of different differences with each one. Okay. Our last one is empathetic. And a lot of people will often get empathetic and authentic confused. And so you, as I say this, you might be thinking, oh, I thought I was authentic, but now maybe I think I'm empathetic, um, or visionary sometimes will cross over here, too. This is why I think the quiz will be really helpful, so you can kind of take the questions and determine for yourself. But an empathetic person is someone who, they're, they're going to come to the table prepared. They're going to, you know, they're going to be willing to tell the stories. They might even have a little bit of that research stuff done and all that kind of good stuff. And they're really tapped into their intuition. They are really tight. And it's so important to them to be there, to be in that intuitive state that they're really, really good at reading the room and they're really good at vibing off the energy with the host of the podcast. Right. And so in that case, because typically in podcast, it really is just a, uh, conversation between you and the host, and it's not a room full of people. This will work. Uh, obviously it works the same if you're in a room full of people.

Speaker A: Right.

Speaker B: If you're out there speaking at a live audience or something like that, you're going to be able to read the room of the crowd. But in A podcast situation, you might be reading the energy from the actual host, and good or bad, you might be feeling like the host isn't really liking what I'm saying or they're not getting it, you know, without the host telling you.

Speaker A: Yeah.

Speaker B: Uh, you will be able to sense if the host is trying to guide the conversation a different way, and you will be able to pick up on that and, and read that room. And you will be able to switch gears so easily, it will not even phase you. Yeah, right. Now, some people, that phases them when they feel like, oh, my gosh, um, it's not landing, oh my gosh, I'm not doing a good job. And then they struggle from there. Yeah, Our empathetic communicators do not struggle with this. They can go in and they can, they can have a plan and then they ditch the plan and they go to plan B, they go to plan C, they go to plan Z. Nothing phases them. They can think on their feet. They are very quick to adapt. And it's all based on their intuitive gut feeling. And so that is hard to teach.

Speaker A: Yeah.

Speaker B: Right. That is something that people are gifted in. And so if you know that about yourself, um, this is really good information because sometimes people will, I've known speakers like this, you know, they'll, they'll make their plan, they'll practice their talk, they'll walk into the conference and they'll get on the stage and they'll kind of pause for a second and they'll be like, yeah, I'm not gonna, I'm not gonna share with you what I was planning on sharing with you today, and I'm gonna go in a completely different direction. And they do, and they totally kill it. Wow. They've not practiced that talked what. They have not planned it, but they literally can pull it out from their, their guts, you know, literally and totally pull it off. And, ah, it's fun to watch. It's fun to watch that. Um, I have a dash of empathetic. I have a strong empathetic side of me. I'm very tapped into my intuition. I don't thrive on completely changing my plan last minute like that. So I, I'm definitely an authentic communicator first and foremost, but I have this touch of empathetic. I have been on stages before in podcast, uh, interviews like this, where I wasn't planning on telling a certain story and I will kind of hear it come in, um, and it'd be like, tell that story, tell that story. That's what is needed. And I'm like, really like that story. Okay. You know, and then I go with it. I've learned to go with it. I've learned to not question that anymore.

Speaker A: There's a reason, I've learned feeling that way.

Speaker B: There's a reason why you're feeling that. That's exactly right. Yeah.

Speaker A: So I find this so fascinating because I'm thinking like, uh, I'm picturing all these different scenarios. So like when you're a guest, sometimes if you don't have a pre chat and you go in and you don't feel that initial vibe, it can throw you off.

Speaker B: It really can.

Speaker A: Yeah. And so maybe that pre chat that will help you, like if you, if you don't have that intuitive or empathetic, uh, side to you, maybe that would help create that energy and you feel more comfortable when you go into the actual recording. Yeah. I'm just thinking of like, different ways that you can know, like you said, know where your weaknesses are and how you can alter the situation or your skills to, to really connect with the host and the audience.

Speaker B: Well, and that's exactly it because if you think about it, the way you're communicating is what's natural to you and it will automatically resonate with a cross section of the audience that's out there, that's listening. Right. Let's just cut our audience in a pie chart. And it's a fourth. Right. We've got four speaker styles. So there's a fourth of the audience. If you are an authentic speaker like I am, then, you know, the fourth of the audience is really going to really love all those stories and the way, uh, that ah, you are just so casual and comfortable and easygoing and all that kind of stuff. But remember, there are also going to be people in the audience that are our strategic thinkers.

Speaker A: Right.

Speaker B: And so they're going to want that, uh, kind of that framework, you know, like I'm giving you a framework today. This is very strategic of me, by the way, to develop this quiz and to put this into nice little quadrants.

Speaker A: Yes.

Speaker B: That have labels, that have definitions. Right. So this is me leaning into my strategic side. I don't. This is not my strength. But again, I know this about myself. So I've learned to build these things out so that I can bring them to the table. And I know that I'm going to reach a section of the audience that loves these types of, you know, black and white kind of frameworks and models. Right.

Speaker A: Yeah.

Speaker B: So same is true for visionary and casting big pictures. I mean, uh, you Know, these are all things that we can practice once, you know what you, if you don't have that strong suit there, but just remembering that people in the audience do. And the more you can tap into it a little bit. I'm not saying you're spending your whole interview there, but you can tap into it a little bit. M. The better chances you have of reaching everyone in that audience and that audience receiving something from you that they could really sink their teeth into.

Speaker A: Oh, that's such good stuff. And like, for me, uh, when I listen to podcasts, I want the nuts and bolts, I want the ticks, I want the three things. And I'm like, stop chatting about all the other stuff.

Speaker B: But that's me.

Speaker A: But it, it makes you think about just like there's different people that are listening. So as we're talking, I'm kind of thinking about, you know, how I guessed on shows and I'm like, ooh, maybe I should weave in. Oh, imagine if you're a guest and this happens. Or yes, again, it could be just a few sentences. It doesn't have to take up the whole, you know, podcast. But what can I say differently that is connecting with those types of people that are listening.

Speaker B: Yeah, absolutely. Once you have this, it does help you. You're like, oh, I'm not really, um, you know, I don't really think in visionary terms, but then maybe I could get my audience to kind of, you know, think outside the box and think bigger and I can cast these bigger visions or I can, yes, use that imagine story. Right. Can I walk them through that and, and throw that out there? So it does help them if they are more someone who is a visionary communicator.

Speaker A: Yeah, I love that.

Speaker B: Well, I take practice. Yes, I will say that. I, uh, will. I know when I first started podcasting, I was a one track mind, right? Like, I, when I started my show, which was really, when I started getting on other people's shows as well, I just like, oh, I just, I want to go. I just want to. I'll just be an open book. I'll talk about whatever they want to talk about, you know, within my realm of expertise. But I didn't have a lot of things planned and prepared. I wasn't someone that was super strategic at all. Um, I didn't have fancy frameworks or anything like that to offer up, you know, and I just, I just relied heavily on my ability to talk with ease and to tell stories and to, you know, kind of paint pictures that way. But as I've Been doing this I have picked up from guests that I have had. Right. And I'm like, oh, I love how they did that. And it's informed me too. And like I said, just being in the industry for a long time, it made me kind of look around and want to. Want to build a framework that made sense for people. And that's kind of where this came from. But. And several other frameworks that I have now. But. But a lot of it has been learned from just sitting in the chair and interviewing people and also being a guest on shows and, you know, noticing where I had room to grow and noticing where I had some. Some strengths that I could work on.

Speaker A: 100%.

Speaker B: Yeah.

Speaker A: I remember when I first started guesting, it was all about the tips and facts. And it's like everyone, you know, you got to weave in stories. I'm like, I just don't get it. I have no stories to tell. Um, thankfully I've gotten better over the years. So I don't. Because you are the master of storytelling. I don't want to leave, um, this episode without a few tips for the audience on how to weave that storytelling into, um, into their interviews. Because for. If, if anyone else was out there like me, I just couldn't wrap my head around it.

Speaker B: Yeah. Well, it's going to be harder for people too if the, like, Lindsay and you are kind of like this because, um, you know, I do you. I can tell you lean a little bit more strategic because like you said, these are the things that you enjoy. You want the nuts and bolts. Give me the facts. Like, I want to learn. I want the, you know, just get straight to the good stuff. Don't mess around with all those stories. Right. And that's cool. That's how some people are. That's. That's why we need to know this. Right. Um, so someone like you, your interview style is going to lean that way. Right. Just naturally. And so that means you may not ask a lot of questions that are going to, uh, to give the opportunity for the person to naturally just start telling their stories. Right?

Speaker A: Yeah.

Speaker B: And so as a result, if, um, that's not happening, if you're a guest and you are wanting to weave in more stories and you aren't getting the opportunity because the person's not point blank asking you about your story.

Speaker A: Yeah.

Speaker B: Then you need to then think as you're answering and giving that response. Is there an example I could give? Is there a time in my life where I've walked this journey? Can I just throw a story in here, even though you weren't asked for one. Right. So that's one thing as you're guesting on shows is because, remember, even someone like you, like you've said, you've had to work on bringing your stories to the forefront, because stories matter. They are important. They are a way that our audience connects to what we're trying to say. So while we're really interested, you are really interested in the facts. And the learning the story may help you concrete that in your head even more when you learn the facts because you've heard it wrapped up in a story. Because we know from neuroscience, our brains do like the stories that they help us learn what we're being taught or what we're hearing from other people. And it's a way that we remember it later. Right. So the stories do help. So we don't want to abandon the ship of not telling the stories, even if we're on an interview where we're not like, point blank being asked to tell the story. So that's an important thing to point out first and foremost.

Speaker A: That is an absolutely great point because. And I actually don't ask people for stories because I feel like I never want to put them on the spot. Oh, can you tell me a time when that happened? And they're like, um, like, I try to avoid that. Um, but as a guest, I think it, like you said, it's an important skill to think about some stories ahead of time and. And then how to weave that in as. As examples.

Speaker B: Yeah.

Speaker A: Um, I think that's super smart.

Speaker B: Yeah. And a fun exercise. I mean, we should all be out there listening to podcasts anyway, because we want to be on podcast.

Speaker A: Yes.

Speaker B: Uh, and you maybe even launch your own show if you don't have one yet. So a really good place to spend some time is listening to other people's shows, listening to Lindsay's show. Right. Which they already do. Come listen to my show. Find some other shows that you don't even know about yet and just take this, you know, this quiz, um, or take the four quadrants that I've given you today and just listen and try to guess after you've listened to a show.

Speaker C: Hmm.

Speaker B: Hm. I think the host is probably, uh, you know, authentic, or maybe they're visionary. And the guest seemed very strategic to me, you know, so it might be fun to just kind of listen and start to see how other people do it and use it as kind of a tool to see if you can guess which is their strength in terms of communication. And then Once you hear it through other people, then it might, you might remember some of these things that help you start to practice it when you're get given the opportunity to share.

Speaker A: Yeah, absolutely. So many angles you can use that like you don't realize it. And uh, I think it's just really

Speaker B: good information to know what is our communication style. Because communication is like one of the top skills that a lot of us just don't have. Right. Uh, again, this is why I will never run out of business because I teach communication to a large degree. So because people don't, they. That's an area that people struggle. Yeah, but just because you struggle with communication doesn't mean you don't have a strength in communication. So it's so validating for people to kind of go through our quiz and answer these questions and then go, oh, that is so me. You know, uh, and it helps them realize that they don't. You don't necessarily suck at communication. Right. You just have a strength in one area. But there's other areas that you now know you could develop and that's an opportunity for you to just practice and, and work on it. And so, you know, I don't know that I'm ever going to be, um, a strategic communicator. I, I did not bring any research with me today and I don't have any data to give you because it's just not something that um, I spend a lot of time doing. Right. Uh, and I didn't feel like it was needed and I don't often find like it's needed for the things that I talk about. So. But you know, I did bring a little strategic into it with, with the framework that I brought you today. But you know, that's okay. Like I understand that about myself and I also understand that I'm going to make up for it in other areas, you know, so. But we can't be helpful. We can't be everything that's right. But it is just so helpful I find to know. And then it also makes, especially if our listeners are, haven't been on a lot of shows. I just was talking with a, ah, client of mine right before I did the interview with you today and she was telling me about um, an, a live YouTube interview she was going to be on, I think tomorrow actually. And she was telling me that she was so nervous, you know, and I was like, why? Like, she's a podcaster, she's had her own show. I was like, uh, it's just like being on a podcast and she's like, but it's live, you know, And I'm like, uh, okay, yeah, you know, so we're always gonna have things that we might trip us up. But, you know, it's just remembering that the. You do have a skill. You have a way of being. Lean into that in the moments where things might be a little scary or unusual. So for anyone out there that's just getting into podcast guesting, you might feel a little uncomfortable, right? You might be a little nervous with certain things, but if you know that you can walk in with a strength that you already have, that's going to be pretty comforting to you. That's true. You are going to shine. You are going to. It's going to allow the best parts of you to shine during the interview.

Speaker A: Yeah, I imagine understanding that and knowing your style, it's a little freeing, but also gives you that sense of confidence that, okay, I'm. I'm this type. I have these skills. Lean into that. And, yeah, I don't have to be everything. So how do people find the quiz? And also I would love for you to share your podcast to make sure that people can listen.

Speaker B: Okay. Yes. The quiz is on our website. It's free, so you can take the quiz for free. We just have it built into our website to make it easy. And you go to lightbeamers.com quiz very easy. And then you can link it up if you like. Um, and so that'll. It'll just take you through a series of questions, It'll give you the result, and then from that, we have a, an email sequence that we've written for you, depending on the type of storyteller. Ah, that you end up being perfect. All right. I knew I was going to let that one out. So that that email sequence will also give you a few more tips so you can watch for our emails to come after that, giving you some suggestions about, you know, your presentation skills, your speaking, all that kind of stuff. So you can be on the lookout for that, um, and take that quiz. And then our podcast is called the Inside Story with April Adams Pertwee. And our podcast focuses a lot on, um, helping people understand the value of storytelling and how to use it and also gaining visibility with it. So I'm a visibility, uh, strategist. I help my clients get more visible using their story. So we talk a lot about speaking on stages, podcasting, um, writing, particularly writing books. Um, so we are looking to help our clients get more visible using their story. And there's obviously a lot of ways to do that with the avenues that I just mentioned. So our podcast dives a lot deeper into those different strategies, different, uh, thoughts, you know, trains of thought, different examples. We do interview amazing people who are out there doing really cool stuff with their story and kind of overcoming some of those hurdles. And so we like to use them as examples for our audience, and they can be very inspiring to listen to. So we're not a very, um. It's not a podcast. It's a lot about, like, just, like, marketing in business, but it is a business podcast that helps you think more strategically about your story.

Speaker A: I love it. That's perfect.

Speaker B: Yeah.

Speaker A: And of course, I was a guest on it.

Speaker B: Yes, absolutely. Very recent guest. So they've got to go check it out.

Speaker A: Awesome. Perfect. Thanks so much for joining me. I've loved this conversation. It was so juicy.

Speaker B: Oh, good. I'm so glad.

Speaker A: Yeah, I want to make sure people go to lightbeamers.com quiz and I'll obviously put the links in the notes and all that good stuff. And, um, and if you're on any of the, uh, podcast apps or YouTube, I would love for you to put in the comments what your type is. After you.

Speaker B: Yes, I would love to know that.

Speaker A: Yeah, yeah, I already know which one I am. I am strategic.

Speaker B: Yes, you are.

Speaker A: I know, but I.

Speaker B: It'll be fun for you to take the quiz and just see the questions that I ask you. Um, even the questions can be kind of clarifying. But I think you're right. I think you're going to be strategic, but you might, ah, a couple other things. Yeah, exactly. Exactly.

Speaker A: Awesome. All right, I appreciate you so much and thank you.

Speaker B: Thank you, Lindsay.

Speaker A: Thank you, audience, uh, for joining us, ah, for another week. And I'll see you in a couple weeks on another episode of Leverage, your podcast show. Take care. If you guess on podcasts and want every single episode to pay off, save you time and boost sales, then learn my three strategies to leverage and repurpose your podcast. Guest interviews. Grab my free guide and checklist sharing what I do with my guest appearances and my clients. Head to www.leverageyourpodcast.com guest.

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