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Index/Marketing/Let's Talk Loyalty
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Best of the Back Catalogue: What makes a Coalition Loyalty Programme Truly Successful?(#794)

Let's Talk Loyalty · 2026-08-04 · 41 min

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Episode notes

In this Best of the Back Catalogue episode, former Yuu Rewards COO Mark Sage shares the story behind building one of Hong Kong's most successful loyalty programmes, from complex technology integrations to creating a customer experience that truly resonated. Listen now to discover the lessons behind a standout loyalty launch. Show Notes: 1) Yuu Rewards 2) Mark Sage 3) #61: Yuu Rewards, Hong Kong's New Coalition Programme

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