Let's Talk Loyalty · 2026-07-28 · 45 min
In this Best of the Back Catalogue episode of Let's Talk Loyalty , we revisit a conversation with BP, one of the world's largest fuel retailers. Olivier Martinet , who led BP 's loyalty initiatives for more than 26+years, shares how the company tailors its digital platforms and loyalty strategies to different market needs while maintaining global standards. From moving beyond points to delivering mass-personalised experiences, this episode explores how BP drives meaningful customer loyalty at a global scale. Show Notes: 1) Olivier Martinet - Former VP Global Retail Marketing, Insights & Loyalty 2) BP 3) #60: BP Discusses Driving Loyalty in Fuel & Convenience Globally
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ITA Group Research Reveals Powerful Loyalty Drivers (#787)85 / 100
Best of the Back Catalogue | Creating Emotional Connections That Last (#784)58 / 100
Best of the Back Catalogue: What makes a Coalition Loyalty Programme Truly Successful?(#794)
7-Eleven: Loyalty, AI & Redefining Convenience for the Next 100 Years (#793)