Let’s talk ABM · 2025-11-14 · 39 min
Marta leads the EMEA ABM strategy at Ping Identity. With expertise spanning marketing strategy, GTM planning, and creative campaign execution, she has a proven ability to deliver measurable impact through data-driven programs and innovative partnerships. Known for aligning Sales and Marketing around high-value accounts, Marta blends strategic vision with a results-focused mindset, helping organizations strengthen engagement, accelerate pipeline, and achieve revenue growth at scale. Watch this episode and learn: How “scaling down” unlocked greater impact and deeper engagement Why ABM must be a long-term relationship program and not a “campaign in a box” What it takes to win alignment across Sales, CS, and leadership How to co-create value with partners and measure success beyond pipeline
85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine75 / 10083. ABM: Beyond the Campaign82. ABM: An Account-based Mindset81. The Shift to Human-first ABM80. Building ABM from the ground up