Let’s talk ABM · 2025-10-13 · 41 min
Caroline Kite is a seasoned ABM leader driving enterprise strategy at Swoogo. She’s building a full-funnel, tiered ABM program from scratch - designed to engage marketing-savvy buyers and align tightly with sales. Caroline previously ran ABM programs at Cloudflare, Zuora, and Blue Yonder. With roots in Demand Gen and Field Marketing, she brings a rare blend of precision, creativity, and go-to-market depth to every ABM motion. Watch this episode and learn: How to build a full-funnel ABM strategy in your first 90 days Why tailoring tactics by tier is critical in a 400-account program How to integrate events and direct mail into a seamless ABM motion Why orchestration - not ownership - is the key to ABM success at Swoogo
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