Let’s talk ABM · 2025-11-06 · 41 min
A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world’s leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact. Watch this episode and learn: How to adopt an Account-based mindset beyond traditional campaigns Ways to strengthen alignment between Sales and Marketing teams Strategies to identify and prioritize high-value target accounts Practical tips for driving measurable ABM results
85. From PLG to ABM: How Datadog Built an Account-Based Growth Engine75 / 10084. ABM: The Language of Relationships83. ABM: Beyond the Campaign81. The Shift to Human-first ABM80. Building ABM from the ground up