Let’s talk ABM · 2025-11-14 · 47 min
Nancy Carlyle Harlan is an award-winning ABM and B2B marketing consultant with a track record of driving transformative growth in high-tech SaaS. With expertise spanning ABM, Executive Marketing, and Customer Lifecycle Marketing, she has designed and scaled programs that consistently deliver measurable impact. A strategic and innovative leader, Nancy has led global ABM strategy at leading technology firms Qlik and UiPath. Watch this episode and learn: How to protect and grow your top 20% accounts Why ABM is a revenue multiplier for resilience, retention, and expansion What the “Swarm ABM” model looks like for uniting Sales, Marketing, and CS How to measure ABM success beyond pipeline with metrics that CROs value
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